Detailed text transcripts for TV channel - MSNBC - 20150829:09:54:00
Truly what you stand for. >> i agree completely. the soul and the culture of the company is important. if you're making any kind of change to the brand you need to communicate with the customers, way ahead of the time that you plan to make the change. you need to explain why you're making changes to them. thattette goods them loyal to you, even more loyal than they already are. it macs them brand ambassadors for you. that is really important if you're making changes, not to lose that customer. that existing customer there. >> if you're expanding your brand, hopefully you're doing it in a way, ...