PubNation: The ink shall never dry
How the credibility of print media is supporting advertisers. 10 Dec, 2020 - 04:34 PM IST | By Mansi Sharma NEW DELHI: Newspapers in the developed world have long lost their sheen in the face of alternative media. Print businesses, both in terms of readership and ad revenues, continue to decline there. However, the scenario in India is quite different. Despite many challenges that loomed on the horizon for print players here, the media has only continued to grow and is expected to reach Rs 338 billion by 2021 (FICCI 2019 report). It definitely wobbled on its feet a l...
Source: indiantelevision.com