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More than technology. talk about that. >> yeah. first of all, dillon is a sound track of his life. he said the reason we were able to make the ipod and other companies weren't is because i'm passionate and we're passionate about music. i asked him at one point recently before he died to show me the music on his ipad 2 that he had just transferred. we went through everything from the beatles of course every beatles song and dylan and then he did "strawberry fields forever" which is the bootleg tapes he has of "strawberry fields" where they go through about 15 variations and you hear lennon rewi...

People together who vie against each other. and he perhaps thinks in business that works better. so divide and rule effectively. this might be an intentional culture he is creating in the white house. >> i think it's fair to say it's intentional culture. it aligns what he did in the private sector where he would have people create their individual fiefdoms and compete to see which obe the most successful. >> it is a management technique. >> it is a technique. you have seen companies do it in the past. the problem is when part of the story or part of the technique is going to the press and kind...