L&P launches new platform, by launching man off platform (in space) via DDB Aotearoa
January 28 2021, 12:19 pm | BY Ricki Green | 7 Comments Kiwis’ unique ability to remain chilled out during not-very-chilled out moments has been captured in a new L&P campaign, ‘Space Manu’ under new brand platform ‘Drink Chilled’ via DDB Aotearoa. The 60” spot kicks off with a determined DIY astronaut; Duncan, suspended from a weather balloon, teetering on the edge of space. Suspense builds as the Kiwi rocket-man leaps from his perch and begins to freefall towards Aotearoa, Earth. Breaking through layers of cloud, contrails streaming, he does what any sensible Kiwi woul...
Source: campaignbrief.com