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The incumbents. that is chris cillizza's analysis of michael bloomberg and his $12 million buy. do you see it that way? >> i think there is at love truth to that. when you talk about as many states as the map shows, 13 states, $12 million. we're not about a very serious buy. if you wanted to get serious, you're about tens and ten of millions of dollars. that being said whargts does do is start a conversation in some of these red states and the language in that commercial is very main stream acceptable language. >> not just the language. the look. i'm from texas. that's a good old boy on his pi...

People focus on taking down mitt romney. i think he'll get questions tonight about what he would do in the future. to me that's the most important thing. second is he needs to go back to defining mitt romney on his terms. will he bring up the 47% quote? will he bring up bain capital? i think he's lost the advantage on defining mitt romney in negative terms. all along he said if he's going to win, he has to make mitt romney an unacceptable choice. he has to find a way to do that in the context of a town meeting where the voters and the people watching the voters interact with the candidates don...

>> greta: the karl rove election map tonight. if it were held tonight who wins and who losses and where is the focus. >> don't look at that map. i want to caution everybody. send up at rove .com and we will send you the map every two creeks and eventually we will start doing it every week. if it is unchanged from two years ago it points towards if the election were held today, barack obama would be closer. romney is represent ared by the red and pink states. the fact of the meater is this election is going to be close. and this map trails the national polls. in the national polls we have gallu...

>> greta: the karl rove election map tonight. if it were held tonight who wins and who losses and where is the focus. >> don't look at that map. i want to caution everybody. send up at rove .com and we will send you the map every two creeks and eventually we will start doing it every week. if it is unchanged from two years ago it points towards if the election were held today, barack obama would be closer. romney is represent ared by the red and pink states. the fact of the meater is this election is going to be close. and this map trails the national polls. in the national polls we have gallu...

What the map shows is what you just said. romney still has an issue with the core base conservative. if you believe the party, which is still sort of based in the south. it's a culturally conservative southern party. it's the heart of the party. it's not the majority of the party. but it is sort of the largest plurality part of the party if you will. it's still the heart. and that is where gingrich has a foundation to build on. now if he ever could run a campaign to build from there, you see where he could go. you would rather start where newt is starting, if you were. if you were starting fro...