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AWS goes after Google Maps Platform with debut of Amazon Location Service SHARE Amazon Web Services Inc. today introduced the preview version of Amazon Location Service, a new offering in its cloud platform that enables companies to add location-based capabilities such as package tracking to their applications. The offering made its debut during the company’s virtual re:Invent event. It’s poised to create more competition for Google LLC in the location data market. The search giant’s cloud business, one of AWS’ main rivals, provides a developer version of its...

AWS launches Amazon Location, a new mapping service for developers AWS today announced the preview of Amazon Location, a new service for developers who want to add location-based features to their web-based and mobile applications. Based on mapping data from Esri and HERE Technologies, the service provides all of the basic mapping and point-of-interest data you would expect from a mapping service, including built-in tracking and geofencing features. It does not offer a routing feature, though. “We want to make it easier and more cost-effective for you to add maps, location awareness, and ot...