Detailed text transcripts for TV channel - MSNBC - 20120915:22:04:00
>> i think what we were trying to accomplish was a pop culture moment. >> marc ecko is a designer and a video game developer. the air force one caper was part of a viral marketing campaign for a game called "getting up." >> it was to get people to talk about the game and to author something that was culturally relevant. >> in the game, the main character uses graffiti to protest a corrupt and totalitarian authority. mark and his creative team brain stormed for a stunt that would bring attention to the game. >> the symbol of air force one was so loaded, and the absurdity of me being able to hop...