OkCupid's Inclusive Culture Is Key to the App's New Product Innovation
The dating app came up with forward-thinking, queer-friendly products years before other apps. An executive explains how and why.
Source: businessinsider.com
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How OkCupid transformed from an online quiz site to a hot, radically inclusive dating app
Once a personality-based matchmaking site, OkCupid funneled dollars into product development, user experience and a brazen new approach to marketing. For The Drum's latest Deep Dive we look at how the platform carved out a niche for itself as the preeminent choice for daters who want to talk social and political issues..
Source: thedrum.com