Page 36 - Mark Dimassimo News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Print article It might not have seemed likely early in the pandemic, but the 55th Super Bowl Sunday is upon us yet again. Each year advertisers pull out all the stops to entertain the crowd of 100 million viewers expected to tune in to the CBS broadcast on Sunday. This year there are more than 20 newcomers as well as old favorites. Amazon shows off a sexy new body for its Alexa assistant, Dan Levy apologizes for eating M&M’s and Bud Light Seltzer Lemonade makes a downpour of lemons a metaphor for 2020′s troubles. And as always, expect some surprises, too.

This year’s Super Bowl ad challenge: Comfort, connect without crossing lines The big game will showcase more than 20 first-time advertisers with 30-second spots costing $5.5 million. It might not have seemed likely early in the pandemic, but Sunday’s 55th Super Bowl is upon us yet again. Each year, advertisers pull out all the stops to entertain the crowd of 100 million viewers expected to tune in to the CBS broadcast on Sunday. This year’s price tag for a 30-second commercial is $5.5 million. With big names such as Coke, Hyundai and Kia sitting it out this year, newcomers are rushing i...