Oppo looks to webAR to launch latest phone campaign
Oppo looks to webAR to launch latest phone campaign May 13, 2021 9:38 Australian-based Spaces Interactive has created a web-based augmented reality campaign (webAR) for Chinese smartphone brand, Oppo’s new Find X3 phone series. The Awaken Colour webAR campaign was designed to attract audiences remotely, using AR technologies, with a webAR game being designed to highlight key technological features of the Find X3 phones, including the camera, A.I. scene enhancement and more. The activation took inspiration from the concept of ‘perspective art’, to guide design and development of 3D shap...
Source: mumbrella.com.au