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Them temporarily. >> mark's nephew says they found a way to balance the work flow. >> we can adjust for demand if needed. >> those customers have given the company stability is the times. >> when the mill work has fallen off, we fill in the gaps with that. it's kept us chugging through slow times. >> the zpigs to grow the beer tap handle line has worked out so well that sales for the product now account for more than 50% of business. >> cash flow for the beer taps is rock solid which is really nice to have. >> the one catch about following customer demand is that the business is headed in a di...

I think that's a good thing. >> mark supik never could have guessed what his best-selling product would be when he started his small business in 1981. >> 20, 30 years ago beer taps didn't play that big of a part in the retailing of beer. now it's a huge part. we've been lucky to have this market find us. you know, this market grew around us. >> the owner of mark supik and company says his clients are the reason he decided to sell his wooden beer tap handles. >> before this it was not that high. it came in the back door and we made them because it was a good fit for us. >> he originally focused...

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Doing the sales work. >> rather than drag his heels, mark recognized the potential. fortunately making beer tap handles didn't require a major pivot in production. there was also plenty of wood turning being done on site. >> we make beer taps which are primarily lathe turned and they go directly to breweries. and we do millwork. we make stair parts, handrails, spindles. >> as the number of orders for the handles grew, they figured out a way to accommodate customers. it was to simplify the design. >> we're a wood shop and we're trying to focus on a definite line of handles that a novice brewer ...

He'll call with a request. >> he'll go out of his way. customer comes first. he'll go out of his way. i'm not talking hundreds of beer handles. 10, 20. >> with customers nationwide, mark's son john says the company has become more efficient. >> really getting more orders than we ever really had. so it was really just by necessity to get it done and to really keep from banging our heads against the wall. >> as production increased, we would find bottlenecks. >> staff has increased and when necessary, manpower can shift. >> we've compartmentalized. if anything were to happen is the tap handles w...