Beijing Winter Olympics sponsors face a $150 billion dilemma
For the global consumer giants that sponsor the Olympics, the Beijing Winter Games will be a high-wire act of marketing as controversy rages over China’s treatment of ethnic minorities.
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For the global consumer giants that sponsor the Olympics, the Beijing Winter Games will be a high-wire act of marketing as controversy rages over China’s treatment of ethnic minorities.
For the global consumer giants that sponsor the Olympics, the Beijing Winter Games will be a high-wire act of marketing as controversy rages over China’s treatment of ethnic minorities.
For the global consumer giants that sponsor the Olympics, the Beijing Winter Games will be a high-wire act of marketing as controversy rages over China’s treatment of ethnic minorities.
Outside of China, politicians and human rights groups have been pushing the companies to use their platform to condemn Beijing’s treatment of ethnic minorities in Xinjiang.
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