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On today’s episode, we discuss the events space, looking in particular at how events have had to adapt in the face of the pandemic. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts eMarketer Briefing director Jeremy Goldman, principal analyst Dave Frankland, and senior researcher at Insider Intelligence Man-Chung Cheung.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abigail Jacobs, senior vice president of integrated marketing and brand at Sephora, and Joshua DuBois, co-founder and CEO of cultural insights firm Gauge, to discuss the genesis of the beauty retailer’s "Black Beauty Is Beauty" campaign, what role Gauge’s NXTLab played in the process, how the campaign came to life across multiple channels, and how Sephora uses the 15 Percent Pledge to keep itself accountable with its diversity, equity, an...
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brad Essig, CMO at PDC Brands (which includes Dr Teal's), to discuss how the brand works with celebrities and influencers, the major consumer insight it gleaned that transformed its marketing, the partners it enlists to bring marketing campaigns to life, and the genesis of its new "Soak It In" campaign.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Kadian Langlais, CMO at Renfro Brands, to discuss how the leading sock manufacturer is tackling macroeconomic concerns, the unique challenges of being a steward of multiple brands (Fruit of the Loom, Polo Ralph Lauren, Sperry, Hotsox, and many more), what it’s like to enter the direct-to-consumer arena for the first time, and Renfro’s new corporate social responsibility initiative, Project Footprint.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abby Whitmer, vice president of ecommerce at BeautyBio, to discuss how the beauty brand is adjusting to iOS privacy changes, tackling supply chain issues as a medium-sized business, and lessons from this year’s holiday season.