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NJIT to host Creating Smart Cities Conference

NJIT to host Creating Smart Cities Conference
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Amid shifting preferences, business degrees still hold value

Amid shifting preferences, business degrees still hold value
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Measurement of brain activity and skin conductance can be used to predict a person's emotions

Machines still can't think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge Fresneda.

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NJIT Experts Use Brain Waves, Skin Current to Forecast Emotions

NJIT Experts Use Brain Waves, Skin Current to Forecast Emotions
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NJIT Marketing Experts Measure Brain Waves and Skin Current to Predict Emotions

Machines still can’t think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge F

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Marketing experts measure brain waves and skin current to predict emotions

Marketing experts measure brain waves and skin current to predict emotions
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NJIT marketing experts measure brain waves an

<p>Currently, most marketing research relies on people self-reporting their responses to anything from sale prices to dramatic videos. Fresneda found that if you add electroencephalograms (EEG) probes, which detect brain waves, and galvanic skin response (GSR) sensors, which measure electrical conductance, then you can predict people’s feelings about marketing stimuli with greater accuracy than their own self-reporting. That’s determined by feeding the various sensor results through graphing algorithms and then comparing them to existing academic databases.</p>

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NJIT Marketing Experts Measure Brain Waves and Skin Current to Predict Emotions

NJIT Marketing Experts Measure Brain Waves and Skin Current to Predict Emotions
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US College reviews : The B-School Applications

US College reviews : The B-School Applications
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Using AI to make the right match - The Hindu BusinessLine

Using AI to make the right match - The Hindu BusinessLine
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