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Goods, easy access to buy just about anything, i think being differentiated, finding unique products, cure rating a little more than the other place, a slightly different wrinkle on coffee than starbucks, i think that contributes to the small business differentiating itself. >> we have to wrap this up. they opened up an artisinal mayonnaise shop around the corner from me. you can't get that anywhere else. >> social media is important in this case. >> that's the essence of cash mobs, too. thanks so much, you guys. is your revenue stream based largely on the effectiveness of your e-commerce si...

>> you have to do your research? >> right. >> great. this was great and really important for small businesses to know. a lot of small businesses don't know about cooperatives. thank you so much for your advice here. social networking is a great way to get the word out about your business. but is your staff on board? here now are five ways to make your company more social, courtesy of mashable.com. one, give tutorials. people won't tweet if they don't know how to use twitter. host a few facebook and twitter tutorials across the country. find influences within the company. you probably have se...

I'm concerned. now she's getting rid of foot traffic. >> we were talking about a company in the green room which crossed my radar. same situation. they have a great experience. it's like a gentleman's club. it's on the fourth floor. there is that exclusivity. people want to feel like they're being embraced by the business. they're sort of on the inside. why would you want to go to cay jewelers when you can go to a place like that? each year in early january, technology enthusiasts from all over the world shift their focus to las vegas for the annual consumer electronics show. for small busin...

Because this brand matters to them. >> yeah. and by the way, i don't think we put this in the piece, but they started this company with $20,000 of their own money. $70 million in revenue next year. >> i'm so jealous. >> it is a real success story. thanks so much. thank you for all of your help with this and you, too michael. more and more of your customers are using their smartphones to get information about things. so here are five ways to make sure your website is ready for mobile visitors courtesy of mashable.com. number five, keep it simple. users visiting your mobile site are looking fo...

Them, they're doing something really right here. because this brand matters to them. >> yeah. and by the way, i don't think we put this in the piece, but they started this company with $20,000 of their own money. $70 million in revenue next year. >> i'm so jealous. >> it is a real success story. thanks so much. thank you for all of your help with this and you, too michael. more and more of your customers are using their smartphones to get information about things. so here are five ways to make sure your website is ready for mobile visitors courtesy of mashable.com. number five, keep it simpl...