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Christmas as shoppers in new york and around the country try to wrap up their holiday shopping. some folks just want to come to 30 rock to get a little ice-skating. why not? families gathering and talking holiday. some will ask the question as you get together, i have no -- will ask you several questions as you go along such as, you know, with the holiday week itself. some will ask a question, some will answer i have no idea, and then what to you do? you go out and search the internet for that. right? so valerie cohens is a consumer trends expert for ask.com. i was going to start to do a searc...

Things and they can be public. >> you mack a choice. >> it's a choice. it's not automatic. when you write your post you have to say, okay, i want this to be totally public. facebook says they'll warn these kids that this post will be made public which means everybody will see it. we're talking about teenagers. >> we were teens. we remember. >> i remember my lack of impulse control when i was 13 to 17. >> yes. >> is facebook explaining the reasoning behind it, not just the timing but why make this move? >> they're saying that it's to keep up with other social networking sites. >> really? >> twi...

Trustworthy. it's what we call trustable. it's a form of extreme trust to pro-actively protect your interest. to make it easy for you so that you automatically are going to get this. >> you talk about a home builder who warns you when your warranty is up. a home builder is going to make a lot more money if they fix something on thursday instead of monday when the warranty is up. >> but 30 days before your home warranty is up, and the home builder sends you an e-mail or contacts you and says, hey, 30 days, why don't i send somebody over and take a look and see if we need to fix anything while i...

>> doug leads is the ceo of ask.com and he started the unorthodox practice of having improv workshops at his company. they have caused a culture shift that inspired new ideas. great to see you. >> great to see you, too. >> when i heard that my heart fell to the bottom of my stomach. improv just petrifies me. >> it's not scary at all, not once you do it. in concept a lot of people at the company were nervous at first, but once they got going it becomes really easy and that's what it is all about. being silly and being free and not scary once you get going. >> before we talk about how you get pe...

Campaign be? >> there is a sort of a culture that i'm only going to say something when i have it exactly right. i'm only going to raise my hand when i know it's bulletproof. a modern version of being attacked in a forest by a cheetah. that was the big threat to your survival in evolutionary times. so, people don't say anything and what we got to at ask, everything starts out stupid, so, there are no stupid ideas and then we can build on them. >> so, i'm watching the segment and i think, that's fantastic, i want to start it, how do i as a small business owner say, okay, we're going to start doi...