Card companies have wanted to avoid this and there is a potential political cost which is to say we've seen banks in various states across this country saying look, we're not going to loan money to gun retailers for example or gun manufacturers and the pension fund in those states, the state of texas, you have to write a letter to the state of texas, if you want municipal bonds, you have to write them a letter saying you will not discriminate against gun companies, oil companies, all sorts. so there is a political pushback on all of this and that is why what is so interesting in this case, it ...