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Now a former staffer's request for immunity in exchange for his testimony. joining me is mark fisher, the co-author of "trump revealed." the biography of the 45th president. good afternoon to you. >> good to be with you. >> could you have ever imagined hi first term could start off like this? >> it's pretty predictable. all the major themes we covered as we looked at his life are coming to fruition in this presidency. we're seeing everything from his lack of attention to detail, which this is a consistent theme throughout donald trump's career and life. he thinks of himself as the master marke...

Do is i'm with them and we're on the same page and you're not going to lose your benefits and we'll take care of you in a better way. i think however you're not going to get as much detail because you have republicans balking at the plan that's circulated and he needs a lot of those conservative republicans. if the president steps up to the plate and starts lobbying, i'm sure he'll get of some them back in his exam p. he has to convince them that what they're voting for will not become a new entitlement program. >> what we haven't seen from donald trump is the master marketer, the brand maker ...

Honing his leveraging of the media to his advantage. he senses vulnerabilities and what he does is lying ted, crooking hillary. he senses these vulnerabilities that exist amongst people and he boils it down into some sort of mo moniker. they stick because he's able to fair it out what that vulnerability that exists is and exploit it. i think people underestimate him. they often refer to him as being stupid or dumb or things like that. i think that's a mistake. i don't think he should be underestimates. he's a master marketer and he's taken the best practices of reality tv and applying them to ...

From mexico. no way mexico would pay for the wall. >> did not mince words. is it unrealistic? what would the incentive be? >> we all know that donald trump has never -- you can never really believe what he says. he says one thing one week and something different another. we know he was soft on illegal immigration in 2012. he castigated m.i.itt romney fo being tough on immigration. this is a ploy to rally people and get them ginned up. he is a master marketer. a slogan like that which is easy to understand, played into individuals who were very upset that the border security on the southern bor...

For the forms. and trump was like oh man. and he didn't do his homework. all the eight points you don't want do. he wanted to get to the substance and get out. >> and listen to him mock a 14 point plan. listen to -- who has a 14 point plan? and as a master marketer, his ability to know what the customer wants. and he figured that out so well. and not only did he reveal that he knew it so well, he revealed how like the media totally doesn't get the customer anymore. >> yeah. exactly. last word, guy. >> you played it in the montage where he made the quip about she'd be in jail and people lost th...