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Amex survey: 9 in 10 Singapore consumers shop at local businesses, but only half consciously feel supporting local is very important; highest support from Baby Boomers and lowest from Gen Zs

<ul> <li> Gen Zs are an outlier in spending habits and perspectives: less emotionally attached to local businesses, but more willing to pay a premium for them <br/> </li> <li> Millennials are the most empathetic: most willing to pay a premium for local products, most forgiving of poor customer experience, and care most about sustainability <br/> </li> <li> Gen Xs tend to be driven by their desire to support the livelihoods of the local community <br/> </li> <li> Baby Boomers are the most loyal in supporting local businesses <br/> </li> </ul><b/> <br/> SINGAPORE - <a href="https://www.media-outreach.com/">Media OutReach</a> - 31 July 2023 - Singapore: Most Singaporeans are supportive of local businesses, with each generation showing their support differently, according to the fourth <i><b>Shop Small Research for Singapore</b></i>.

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Are Singapore's younger consumers unsupportive of local brands?

Are Singapore's younger consumers unsupportive of local brands?
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Amex survey: 9 in 10 Singapore consumers shop at local businesses, but only half consciously feel supporting local is very important; highest support from Baby Boomers and lowest from Gen Zs

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Tourist guide conducts cemetery tours in Singapore to survive Covid-19

Singaporean tourist guide Ng has been conducting cemetery walking tours to keep his business afloat. — STB
Touring a cemetery is probably not the most thrilling idea for many people, especially in Singapore where superstitions still dictate the daily lives of some locals.
But when the Covid-19 pandemic brought international travel to a standstill, tourist guide Chris Ng decided to turn to death to survive.
Ng, who is affectionately known as Uncle Chris, began to conduct walking tours around cemeteries, a territory that was relatively untouched in the realm of guided tours in Singapore.
And to Ng’s pleasant delight, people were actually interested to walk among the dead.

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Singapore Tourism Board helps Malaysians relieve old favourites with 10-part docuseries

Singapore Tourism Board helps Malaysians relieve old favourites with 10-part docuseries
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