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You're actually going to that customer. that's what really works. >> a new definition for fashion forward. >> i'm not a very traditional person so i love it. >> it's actually a really cool idea. i like it. >> coming soon to a street near you. kristen dahlgren, nbc news, los angeles. >> with more than 900 million people on facebook, it is a great marketing tool for most businesses. but there are a few things you shouldn't do. here are five of the most common facebook marketing mistakes courtesy of matchable.com. one, not filling out your brand page. your page should be a good source of informat...

Small businesses to know, because i would say a lot of small businesses don't know about co-opts. thank you for your advice here. social networking is a great way to get the word out about your business, but is your staff onboard? here are five ways you can make your company more social courtesy of matchable.com. >> people won't tweet if they don't know how to use twitter. and two, find influencers within the company. recognize the employees and highlight their work. three, launch a fun contest. consider reporting everybody's score, and follow-up with incentives and recognition. four, engage...

It's one of only two american models that topped any of the magazine's lists. >> did you hear that? >> yeah, that brings back some memories. >> i'm going to be doing that later on. consumer report's going to be with us later. >> what time is that happening? >> i don't know. i'm just thinking. why do you ask me questions like that? >> because you told me you're going in the mustang and driving away. >> 7:40 eastern? is that when i'm doing that? you've got the rest of the show. facebook reportedly making changes to its like button. matchable.com says posts that users like will now show up in t...