Lorna Jane claims of COVID-protecting activewear raises concerns around health-related marketing
Lorna Jane claims of COVID-protecting activewear raises concern around health-related marketing Leading plastic surgeon joins ACCC, TGA in their push to urge brands to be more responsible around marketing health products and services during the COVID-19 pandemic CMO. The Australian Competition and Consumer Commission (ACCC) commenced legal proceedings against Lorna Jane in December over the clothing and accessories brand’s claims to have produced anti-bacterial activewear that could defend wearers against viruses including COVID-19. The ACCC has accused Lorna Jane of making false or m...