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Changing consumer expectations and a steady rise in the number of severe weather events are raising the stakes for already busy meteorology teams, who must send alerts to their audiences over a growing number of devices and platforms. Automation, the cloud and easy access to familiar graphics are simplifying workflows.
A rise in the number of extreme weather events has increased demand for weather alerting by local TV meteorologists, who must communicate with their audiences over the air, online, on mobile, social and OTT. TVNewsCheck and The Weather Company will talk about how technology is meeting the demand for faster, easier and more compelling weather alerting during an Oct. 27 webinar. Register here.
The Weather Company's new Max Velocity platform expands the number of people who can create weather reports by making digital storytelling as easy as creating a slide.
The Weather Company's new Max Velocity platform expands the number of people who can create weather reports by making digital storytelling as easy as creating a slide.
Augmented reality can expand audiences and set newscasts apart without breaking the bank Meteorologists who embrace augmented reality can enhance their storytelling and keep viewers, particularly younger demographics, tuned in, and not just on TV, according to experts who participated in a TVNewsCheck Webinar, The New Weather Storytelling with Augmented Reality. Talent coach and consultant Tim Heller, of HellerWeather, showed a scene he created while working at Disney-owned KTRK Houston, to explain how AR draws viewers into the presentation. By The Weather Company | November 30, 2020 | 5:00 ...