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Sway LA Invests In 'Sillybandz' Ahead Of Once-Beloved Bracelet Brand's Relaunch

Josh Richards, have tendered an investment in the beloved collectible toy brand
Sillybandz. While the guys have made a slew of individual investments, this marks Sway’s first stake as a group. The size of the investment was undisclosed.
Sillybandz are silicone rubber bracelets that come in packs of 24, and are sold according to different themes, including animals, holidays, and celebrities (thanks to licensing deals with the
Kardashians and
Justin Bieber). When not being worn as bracelets, Sillybandz revert to their various original shapes. The product was created by the entrepreneur
Robert Croak and rose to popularity in the early 2010s, whereupon they even became traded as collectibles, particularly their rarer iterations.

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Blast from the Past: Sway LA Announces Partnership with Toy Brand Sillybandz

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LOS ANGELES, Feb. 9, 2021 /PRNewswire/ -- Social media superstars Noah Beck, Bryce Hall, Griffin Johnson, Blake Gray and Josh Richards are partnering with a toy brand that played a huge role in their formative years—Sillybandz—which marks the first investment the Sway LA Boys have made as a group.
For the Sway Boys, the investment is personal. Sillybandz were their generation's equivalent of Beanie Babies, POGS, Tamagotchis, Furbies or Hatchimals—a toy fad that left a nostalgic mark. Based on a simple concept: colorful rubber band bracelets that came in an array of colors and shapes — including animals, letters, and beyond—Sillybandz captured the hearts and minds of Generation Z.

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