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May Barber is a LEED Green Associate Architect and brand management adviser focused on building brands with purpose. Mourad Ben Ayed is a seasoned adviser in finance and strategy focused on purpose-driven businesses and an educator at the American University in Sharjah.
When entrepreneurs pitch their company idea to investors, it’s often said that a defining 60-second moment will separate success from failure. While those behind startups place a lot of thought into their pitches, making sure they cover keywords that investors like to hear, such as product-market fit and scalability, a rising number of investors want to hear more about the