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United Spirits (USL) on Tuesday said it is initiating a strategic review of selected popular brands, continuing the strategy towards long-term profitable growth through premiumising the company's portfolio. USL's popular portfolio comprises around 30 brands and the strategic review will focus on approximately half of this portfolio by volume. This review will not include the McDowell's or Director's Special trademarks. The strategic review is expected to be completed by the end of the 2021 calendar year. The announcement was made post market hours yesterday, 23 February 2021. Anand Kripalu, t...

United Spirits initiates strategic review of select popular brands The strategic review is expected to be completed by the end of the 2021 calendar year, the company said. (Photo: Mint)Premium 1 min read Share Via Read Full Story NEW DELHI: Liquor major United Spirits Ltd on Tuesday said it was initiating a strategic review of select popular brands, as part of its strategy to achieve long-term profitable growth by premiumising the company’s alcoholic beverages portfolio. USL’s popular portfolio comprises 30 brands. The strategic review will focus on approximately half of this portfolio by...

The company is chasing profits by premiumizing its portfolio while sharpening its focus on core popular spirits