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Jason Wu teams up with Wendy Yu's luxury beauty startup – Glossy

Jason Wu teams up with Wendy Yu’s luxury beauty startup
MAY 11, 2021
If it had not been for the pandemic, entrepreneur and philanthropist Wendy Yu would have worn a custom Jason Wu gown to the Met Gala in May 2020. One year later, there’s still no Met Gala, but Wu and Yu have made the most of it with a new beauty collaboration.
For China’s 5.20 shopping festival, fashion label Jason Wu created a special-edition clutch with Yu’s China-based luxury beauty brand Yumee, featuring six of Yumee’s luxury lipsticks. Priced at $305 or RMB1,968, the set includes one lipstick shade called “Met Gala” intended for a formal occasion or night out and will be promoted across both Chinese and international social channels. Launched in February, Yumee joins China’s growing number of digitally native C-beauty startups that have emerged and found success on e-commerce platforms.

China , Japan , Shanghai , United-states , Paris , France-general , France , Japanese , Chinese , American , Andrew-bolton , Jingyuan-yu

Dynamic Duo: Wendy Yu and Jane Kitakkaranon - Prestige Online

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Beyond the glamour, fashion, ambition, a London education and wealthy backgrounds, Wendy Yu and Jane Kitakkaranon represent a generation of young Asian women making big moves in the world of fashion. And as economic power shifts towards the East, that comes in parallel with a cultural and creative clout.
“The Wendy collection consists of fluffy layers, wavering silk and detailed adornments of crystals, feathers and beads,” says Kitakkaranon, the 27-year-old creative director and founder of Bangkok-based couture label L’Astelle. She’s walking us through a capsule that takes heiress Wendy Yu, one of China’s most high-profile fashion figures (and Kitakkaranon’s university contemporary), as muse.

Shanghai , China , United-states , Thailand , Denmark , United-kingdom , Bangkok , Krung-thep-mahanakhon , Greece , Jingyuan , Sichuan , London