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Detailed text transcripts for TV channel - MSNBC - 20170620:13:04:00

Women, from people over 50. this will be a tight race but if democrats don t win this race, they have to re-evaluate what their message is going into 18. if democrats do win, if i am a sitting republican congressman, senator, in a district similar to this, in a suburban area that could be democratic, what do i do? retire? you re terrified. there wouldn t be a lot of republicans but this could be the sign of a wave. the other thing both parties are doing right now is message testing. i was elected in a special election when obamacare was historically up popular. right after the rollout that the websites were crashing, my democratic opponent couldn t figure out a message on obamacare. eventually it evolved to keep what s working, fix what s broken, but that took them a while. i think you re seeing that with republicans now. they re struggling with their message on trump and on health care. this is a test for them. democrats have a messaging ....

Didnt Matter , Congressional District , John Mccain , Democrats Don T , Dont Republicans , There Wouldn T , Message Testing , Health Care , Messaging Problem ,

Detailed text transcripts for TV channel - MSNBC - 20170329:21:44:00

People with college degrees. and people willing to defend. exactly. we re missing our conservatives. they re happy to tell you. but people who usually vote for republican may not think of themselves in that term and don t want to engage. so is the big working theory this? if you re trying to test messages, or trying to understand why donald trump is doing well, or not well in a certain area. that you can t do it with traditional polling? go to focus group land? we ve assumed that you can talk on 800 people. give them 20 minutes of message testing about a race six months pout they weren t thinking about when we called them west assumed that was possible and they would somehow be magically representative. if you want to do survey work and you only care about the horse race. a five-second survey. ....

College Degrees , Why Don T , Donald Trump , Working Theory , Message Testing , Go To Focus Group , Survey Work , Horse Race ,

Detailed text transcripts for TV channel - MSNBC - 20141209:04:48:00

Gingrich in 2012 and is looking into taking his spending inhouse to expert more control our his money is spent. and then the koch brothers who built up a political operation that has all the hallmarks of a national political party. the dumped tens of minimum. of dollar into a data company dealing profiles of 250 million americans, and developed inhouse expertise in polling. message testing, fact changing and advertising, media buying, dial groups, and donor maintenance. a koch backed business at the center so the effort callseye 360 uses consumer data from credit bureaus bureaus bureau am social media and even what a voter drives. this used to be capacity only could be had from a political party. the fact it exists outside the g.o.p. reflects an amazing and underappreciated transition from a unified peat apparatus into the political equivalent of a ....

Big Money , Koch Brothers , Hallmarks Ofa National Political Party , Newt Gingrich , Data Company , Message Testing , Dial Groups , Tens Of Minimum , Media Buying , 250 Million , Consumer Data , Social Media , Koch Backed Business At The Center , Credit Bureaus Bureau Am , Republican Party , Voter Drives , Peat Apparatus ,

CNN The Lead With Jake Tapper June 20, 2013 20:23:00

Making the decision. now kirstin gillibrand is also urging hillary clinton to run. i am personally urging hillary clinton to run. i told her i d support her in every way. so cue the republicans. opposition to another clinton campaign is building, too. this is stophillary2016.org, a web site that america rising has built as a one-stop shop for hillary haters. and look at these. these are the fund-raising e-mails the pac is end being out to a randomized group of donors today. this is what we call message testing. they want to see which hillary attack sticks by which raises them the most money. ....

Kirsten Gillibrand , Hillary Clinton , America Rising , Mo Ney , E Mails , Message Testing ,

Detailed text transcripts for TV channel - MSNBC - 20130210:21:21:00

Term. he s pected to focus mainly on the economy and middle class americans. for more now on the speech we re joined by a former speech writer for president bill clinton and michael gerson, former speech writer for george w. bush. thanks for being here. good to be other. it seems like the white house han been flooding the tone in terms of messaging, news conferences, tweets on guns, immigration, sequestration as well. what s the kind of strategy leading up to a speech like this? i think the president is going to move from the poetry of we the people in the inaugural to the prose of it s the economy, stupid, in the state of the union, and the administration has been rolling out a lot of initiatives and ideas partly to see what the response will be. okay. and partly to test how to talk about them. it s message testing. ....

Big Speech , Speech Writer , Bill Clinton , Michael Gerson , Middle Class , Georgew Bush , White House , News Conferences , President Obama , We The People , Bush Doctrine Repackaged , State Of The Union Address , Message Testing ,