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Meta: "Obviously, if you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around. We're not there yet," he said.
Meta executives focus ambitiously on their new app Threads, as user retention falls to almost half
Retention of users on the text-based app was better than executives had expected, though it was "not perfect."
Meta's Threads was a social media app that was launched in July 2023 as a rival to Twitter. The app was designed to be a more personal and intimate way for users to connect with their friends and family.
Threads, the platform developed by Mark Zuckerberg, has added a 'Following' tab that allows users to view posts from the people they follow in chronological order. The feature is available for both Android and iOS users.