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July 8, 2021 10:26 With the 2021 Tokyo Olympic Games fast approaching, Toyota Australia has launched ‘Breaking Point’, an integrated campaign leveraging its work with Paralympian Ryley Batt and showcasing the event’s “Mobility For All” philosophy. The campaign, created by Saatchi & Saatchi Australia, focuses on the athletic abilities of Ryley Batt during a game of wheelchair rugby, while also demonstrating how Toyota’s product planning and development (PP&D) team worked with Batt to re-engineer elements of his wheelchair to ensure he can perform at his best. John Pappas, Toyota A...

The soothing qualities of the Santa Fe make terrors into angels January 20, 2021 10:26 The peace and tranquility parents seek for their families is possible inside the new Santa Fe, says Hyundai in its latest campaign. Feuding children are instantly soothed by the family-focused design features of the vehicle, and break out into Enya’s Orinocco Flow while the goings on outside become mythical beings and join in as a choir. Hyundai Australia chief marketing officer, Kevin Goult, wanted to kick-off a year of new launches with a bang. “With a significant number of new product launches in 2...

Intelligently designed, the new Santa Fe turns fisticuffs into a song of joy. Hyundai has launched a campaign for the new Santa Fe, bringing peace to family travel. The campaign was created by  Innocean Australia. The spot features siblings coming dangerously close to blows in the back of mom and dad’s Santa Fe. It’s a moment all kids can remember. What they probably can’t remember are the looks of pure agony on their parents’ faces in front of them. But that was certainly there too. The Sante Fe brings peace. Well, that’s the idea. It’s been designed with families in mind, aimin...