Nike's free workout apps are key to its high-end pricing strategy
Nike's free workout apps are key to its high-end pricing strategy FILE PHOTO: The Nike Run Club app was downloaded 15.4 million times around the world (REUTERS)Premium . Updated: 18 Dec 2020, 10:25 PM IST Reuters Through its apps, Nike has information ranging from people’s height and weight to locations and browsing habits Share Via Read Full Story CHICAGO: With consumers under lockdown logging into Nike's workout apps and digital store, the Beaverton, Oregon-based company has been able to gather additional data on purchasing habits, personal information and exercise routines of tens of ...