Gaming has countless benefits for older people - why have marketers shunned them?
If you’re still under the impression that gaming is the domain of teenage boys, it might surprise you to learn that it’s actually the 55- to 64-year-old age group that makes up it fastest-growing demographic. And while marketers appear to be coming round to the idea that gaming can be attractive to older generations, questions remain around why they’ve been ignored for so long. We take a look as part of our deep dive into all things gaming.
Source: thedrum.com