Perfection Fresh Australia acquires banana business Pacific Coast Produce Marketing
Perfection Fresh Australia acquires banana business Pacific Coast Produce Marketing Perfection Fresh Australia has purchased banana business Pacific Coast Produce Marketing (PCPM) as part of a move to excite Australian consumers with new banana offers. Chief Executive Officer Michael Simonetta said the acquisition, which provides the opportunity to license The Red Tip™ Ecoganic™ banana, is an excellent fit with Perfection Fresh and aligns with its focus on driving innovation in fresh produce. He said: “We decided to enter the banana category because we have the opportunity to grow the c...