Page 46 - Michael Wu News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Michael wu's new adventure in mainland china. how he hopes to make his simply life brands a hit over the border. >> china, of course, the market everybody wants to crack. well, let's face it. we'd all like to take a few more holidays. i know i would. that's what travel companies and countries that depend on tourism are counting on. and that's why more than 10,000 of them are getting together in berlin. we'll hav

As not only ways to generate business, but also to cement the loyalty of our customers. >> while richard braddock is attracting new customers, michael wu is looking for ways to keep his coming back. >> we receiver over half a million customers every day, and we see these mainly as a transaction, a number, but we'd like to do much more than that. we'd like to put a face to these numbers. >> today he believes he's found the way to do just that. >> [ speaking e way to do just that >> [ speaking

Birthdays so we can send them gift coupons for their birthdays, and if we're doing any special promotions, we can offer this first hand. >> michael plans to expand this system across his empire. with over 600 stores across hong kong from restaurants to bakeries to fast food, he knows he has to capture almost every customer in the city. >> it's really important when we get this information so we can see who's coming more, who's coming less, why hasn't a customer come into a restaurant briefly or if he's having a birthday in a restaurant why not his wedding anniversary in the restaurant. this is...

Loyalty card schemes aren't new. they're a benefit for customers and businesses alike. as a chairman, michael knows the scheme can be a winning addition to his business. >> with these, michael hopes his customers will keep coming back and with that increase the money they spend in store. >> what it really aims to achieve is to connect more closely with customers, get their loyalty, and in return, to increase our sales. >> for michael, this is more than just a smart business strategy. this is his opportunity to get to know his customers, and in return be able to serve them better. >> we can int...

That's the view looking just about due west along hong kong island straight into the sun. the sun setting is quite spectacular, isn't it? quite a nice day. we saw the sun for the first time in a long time here in hong kong. welcome back from cnn hong kong and cnn london. you're watching "world business today." well, two different sides of the world, two different businesses. how to bring in new customers and keep them coming back. now, this week on "the boss" richard braddock in new york faces his biggest test yet, making healthy meals for children while in hong kong michael wu takes the lon...