Detailed text transcripts for TV channel - MSNBC - 20130806:07:47:00
Doesn't have the feeding process. there is something in it that is almost -- it's not a vegetable exactly, but it's in kind of new category. >> it is, it's in a whole different category and for my restaurant or for people who come, eating meat isn't always an ethical thing. sometimes it's a health thing, sometimes it's a political thing, sometimes it's that's their diet. so it's almost like this is a whole different diet. it's not about being a vegetarian and not eating like a cow. it's more about, you know, i guess a different way of looking at food. it's a whole different kind of food. it's ...