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But romney has to close that gap. and unmarried women in particular is a huge stronghold for the president. a group of people that are very much turned off by the contraceptive talk during the republican primary. that will be very hard for romney to get back if the president is as aggressive and his team are as aggressive as they are going to be at continuing to make mitt romney own positions he took in the republican primary on issues that alienate those people. >> and i'll say it 100 times. national polls, great. but unmarried women in california, you know, it doesn't matter. they are not go...

Linings, as well, him having the ability trying to create that space, trying to show there is space for an additional anti-romney is really where i think they're trying to fit in right now. >> can i make a different point which i think gets to the question that you're really asking, which is how campaigns are being waged differently. there's not your typical foreign policy address that you want to drive the news cycle. you go on jay leno, do you something via youtube, you specifically target an ad just for cable play. you may avoid the big accountability one-on-one interview in the business th...

Google. we're always going to be searching for things. >> where do they overlap? >> when they're trying to get revenue dollars from advertisers. right now google has about $38 billion of revenue and facebook's only got about $3 billion to $4 billion. google is much, much bigger. advertisers flock to google because people search a lot. but facebook, the number of people using facebook and the time that they spend on facebook is rapidly exceeding the time they spend on google. the other thing is search doesn't work in facebook. right? so facebook has created this huge world where google can't pe...

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Transition and the campaign where investigators believe russia may have tried to capitalize on his efforts. cnn's evan perez has the latest from washington. >> reporter: christine and dave, there are many tentacles in this ongoing russia election meddling investigation, and increasingly, they all connect to jared kushner and the multiple roles that he played in the campaign and the transition. the president's son-in-law and senior adviser helped build the campaign's data operation, which kushner has said helped micro target certain voters in key states that helped win the white house. the fbi ...