Page 6 - Microsoft Ads News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The Digital Markets Regulation (DMA) must profoundly change the business models of these behemoths. This legislation opens a new front between the EU and big tech, with new legal battles on the horizon. The aim is to act before abusive behaviour has already destroyed competition and created a quasi-monopoly like Google's in search engines. Google will be banned from any favoritism towards its own services in its search engine results, as it has been accused of doing with its online sales site Google Shopping.

"Our focus will be on how we mitigate these impacts and continue to deliver the very best products and services to our European customers," Apple said in a statement.

Gatekeepers will be required to make their messaging apps interoperate with competitors, allowing users to decide which apps to pre-install on their devices.

Google Ads aren’t the only way to drive new customers and re-engage existing ones. Discover the top 5 alternatives to create a holistic marketing strategy.

Microsoft Ads continues its business transformation by making strategic updates to its acquisition platforms, along with integrating AI into its ad platforms.