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Washington and government? there is a real mistrust today. >> well, there is a mistrust but there is also you know, i made clear in microtrends squared that people have nichesd themselves into own little cacoons so they don't hear what's going on. one half will watch roseanne and the other half will watch something else. we are losing this kind of common framework as a country. ed: that's right. the author of microtrends squared mark penn. happy easter. abby: have you heard 15 minute rant slamming president trump in taking a listen. >> when my president said let's make america great again. whe...

So they could and would. >> absolutely. i point out that politics has changed because there are 90 million people who are couch potato voters who are eligible to vote and don't vote. a lot of money is spent going to the extremes than the swing veeters to get their slice of potato off the couch and i think that's facilitated by these kinds of social media that really can energize people, rightly or wrongly, but we need to get more people off the couch generally so that we're pitching to swing voters and bringing the country together again, rather than separating out. that's a lot about what mic...

If you want that, okay. but, what i say in the book is you have got to know this. and, driverless cars, i don't think, are coming for quite some time. someone just died yesterday. let's not -- let's understand the technology has limits. but this book is our technology. but it's also about the social relationship changes that we're seeing in society and it's a lot of fun. brian: figure out where society is going when we take this in. microtrends squared is now out. mark penn is here to talk about it. thanks, mark. >> thank you. brian: thanks for your expertise. 31 minutes before the top of the ...

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