SoulCycle campaign | Communication Arts
Responses by Mrs&Mr Background: The purpose of this campaign was to bring the Soul back to SoulCycle to help it reclaim its cultural leadership in an effort to re-engage its base, appeal to new riders and inspire its instructor community. Reasoning: We were looking for a simple human truth that is unique to SoulCycle, which is that riders come to SoulCycle for the holy trinity of mind, body and soul. It was a truth that we kept hearing from the community. These riders are not only looking for a great cardio workout, but also to experience moments of personal transformation and mental wellbei...