Welcome to Hotel Netflix? | By Philip Schaetz
Today's modern guests don't just want to make a reservation. They want their preferences, interests and needs to be understood by "their brands." They are used to this from brands such as Netflix with its personalized user interface, as well as from Amazon or Starbucks. Forbes even claims that guests are willing to pay a premium if the value of an experience is considered unique. Accordingly, brands that have recognized this achieve an additional profit of 10% to 30%.
Source: hospitalitynet.org
