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Why the Pandemic Will Actually Strengthen the Art Experience Economy—and the Old-Fashioned Gallery Business, Too


teamLab,
Massless Clouds Between Sculpture and Life (2020). Installation view of "Every Wall is a Door" Superblue Miami, 2021. Sound: teamLab. © teamLab, courtesy Pace Gallery.
A version of this story first appeared in the spring 2021 Artnet Intelligence Report, which you can download in full for free here.
 
The launch of Superblue could not have come at a worse time.
It was August 2020, in the heat of the summer lockdown, when the company announced its formation to a largely skeptical art world. It would pursue, it said, a twin mandate: to produce show-stopping immersive artworks for mass audiences of ticket buyers at a 50,000-square-foot “experiential art center” in Miami and take on experiential commissions for private and public clients at an ever-evolving array of off-site locations around the world. Both goals would be achieved in collaboration with A-list artists bridging the increasingly hazy borders between creative disciplines.

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10 Best Documentaries on Hulu - Best Docs Streaming on Hulu


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One of the most common tips for storytellers is to “write what you know.” While this is often because our personal experiences allow us to give a more detailed and truthful account of events, it is also because most of the greatest stories lie in reality. The same goes for film.
Sure, there’s nothing like an out of this world sci-fi flick, an SFX-heavy action blockbuster, or a comedy so jam-packed with witty quips that it could only be scripted in a writer’s room. But, when it comes to raw, impactful stories that stick with you, some of the best films are undoubtedly documentaries. You can chalk it up to our inclination for empathizing with real human beings, or just our society’s obsession with reality TV—it’s just the cold, hard truth.

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