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Accountability and proof of effectiveness in the work are on the rise and so is humour, says jury president Amrita Randhawa in an interview with Campaign at Cannes.
Cannes Lions 2023: What the creative strategy jury saw in the work
Cannes Lions 2023: Ogilvy India bags Grand Prix for Cadbury on day four
Indian agencies now own 23 metals from the four days at Cannes Lions ’23.
Leo Burnett also won gold as India added a total of seven Lions.