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Tuesday? are those who say my support is not completely solid, i could switch, what about those? >> it's a huge number. of course, all voters start undecided at some point. in virginia -- in iowa and new hampshire, they tend to stay undecided 'til very late in the game. we wrapped up an event in iowa with rick santorum who showed up to an event that was supposed to take place at the library. the room was too small and the crowd was forced to come on the sidewalk and mr. santorum held court for 15 and 20 minutes and he had a chance to talk to a whole host. tremendous number of folks left saying...

Campaign. >> heather: tim what, does this say about the ames straw poll specifically if does this really lessen its significance? >> i think it says less about the ames poll than the weakness of the republican field generally. you've got a mitt romney who is ostensibly still the front runner action but 75% of republicans who find him not conservative enough or not consistent enough. in iowa and nationally if you go back to trump and palin, you've seen something like six or seven different candidates come and take the plead drop quickly. i really think it reflects more a very weak republican fi...

$10 million in paid negative advertising. they're spending money to basically say newt gingrich takes the wings off butterflies. we prefer to show contrast in nonpaid advertising and newt is high risk, high reward. he said from the beginning -- >> gregg: kelly ann, you know how polls work. they show newt gingrich's support really began to tumble immediately after the ads began to air. yesterday's poll showed a stunning 19% increase over the last month to 35% of the number of likely caucus goers who are saying gingrich is unacceptable as a nominee. doesn't that tell you that he needs to counter...

Ago issues back to your original question about the ames policy poll. it really is not a great indicator at all on the republican side of what's going to happen in the republican race. santorum can come in in a third in iowa, even second in iowa and he still at the back of the pack in new hampshire and south carolina and florida. so it's hard to imagine, i think, that even a strong showing by santorum in iowa is going to amount to very much. >> heather: so what do you think? do you think it's possibility, because some of our pundits have said that they think that he might could pull a huckabee...

>> no. i respect what he has to say, what he is saying and perhaps he disagrees with the particular content of that ad. in other words, he think, newt believes that you can have a pure contest on the issues, that you can basically run a campaign the way these debates have run, where the candidates are asked substantive questions on issues that really affect iowans and the rest of america, gregg. and you deserve an answer. we still believe in the gingrich campaign, that the voters are smart enough to want to have candidates talk to them and about their issues rather than about each other and we...