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Consumer goods giant Procter & Gamble’s (P&G) latest consumer research suggests Japanese beauty brand SK-II woes in China are temporary, leading the firm to believe it will recover in the second half.
Consumers shunned the skincare brand after Tokyo released treated water from Fukushima nuclear plant.
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Global prestige skin care brand SK-II’s is moving to capture Vietnam’s rapidly growing luxury beauty sector with its first new market entry in 10 years.
SK-II’s latest research into skin ageing has revealed data that it claims enhances the relevance of its hero ingredient, PITERA, to a younger demographic of skin care consumers.