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The 'dramatic differences' Apple's iOS 14.5 privacy framework brings to ad measurement & targeting

The 'dramatic differences' Apple's iOS 14.5 privacy framework brings to ad measurement & targeting
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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China Advertising Association develops CAID to bypass Apple IDFA changes

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The China Advertising Association is testing an China Advertising ID.
The CAID appears to be a way to skirt Apple s forthcoming app-tracking changes.
The CAA s membership includes major Chinese tech companies ByteDance and Tencent.
Apple could soon face a major test of how strictly it plans to enforce its forthcoming app privacy policies after it emerged that some of China s biggest tech companies are testing a solution to skirt the change.
The Financial Times reported Monday that ByteDance and Tencent were among the companies testing a China Advertising ID, known as CAID, which is being developed by the state-backed trade group the China Advertising Association. Early documentation for the solution suggests such an ID would let apps track users for advertising purposes even if those users didn t explicitly opt in. ....

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Apple's new ad controls in iOS 14.5 could shape Facebook's future

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While the PR and media layer of Apple’s dispute with Facebook over user tracking by apps may still be going, at a strategic level the drama’s pretty much over, and it’s looking like Apple won.
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In a nutshell, Apple will soon require apps that want to track user’s movements within other companies’ apps or websites to get explicit permission to do so from the user. Facebook’s apps have long done this without such explicit permission.
When the new feature, which Apple calls App Tracking Transparency, was announced earlier this year, Facebook complained loudly that the loss of tracking data will hurt Facebook and will hurt small businesses more by reducing Facebook’s ability to carefully target ads for them. Apple said it has a responsibility to its users to give them transparency and choice over the way their personal data is used. Neither of those statements is inaccurate, but they leave lit ....

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Savage Game Studios raises $4.4m

Savage Game Studios has completed a seed round of financing to the tune of $4.4 million.
The mobile developer, which has been operating in stealth until now, is based across Berlin, Germany and Helsinki, Finland.
It was founded by Michail Katkoff, who also founded popular blog and podcast Deconstructor of Fun.
The studio formed last summer and is staffed by a core team of former staff from Rockstar, Wargaming, Rovio and Next Games, specialising in free-to-play and AAA game development.
The seed round was led by Makers Fund, with participation from Play Ventures, which previously led an unannounced pre-seed finance round. ....

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