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Sustainability and responsibility will rule the narrative in 2022: Josy Paul

Facebook head of US brand & consumer marketing Kyle Christensen is joining online gaming operator PointsBet as US chief marketing officer.

It’s the tech giant’s Onam spot and the latest instalment of its ‘More Together' campaign.

Facebook's vaccine themed Eid spot captures India's grief and hope Share Via: The video takes Facebook's 'More Together' idea forward. Facebook is out with a beautiful video that captures both the pain and hope of the common Indian through the story of Rizwan. It appears to be set in a hilly Indian state, perhaps Himachal or Kashmir. The spot is themed around the festival of Eid. Though it uses a common advertising trope - namely, 'the good samaritan' plot - it is conceptually relevant and close to home for many, as it highlights our present day reality in the context of the deadly coronaviru...

Indian agencies bring home 1 Gold, 3 Silver and 5 Bronze at Adfest 2021 Share Via: Taproot Dentsu's ad for Facebook's 'More Together' campaign featuring 'Pooja Didi' brought home the most awards at Adfest 2021. Taproot Dentsu’s work for Facebook titled ‘Pooja Didi’ won a Gold in the Digital Lotus category. This ad also won a Silver in the Film Craft Lotus category as well as a Silver and a Bronze in the Film Lotus category. The film's plot is centred on the spirit of resilience of a 28-year-old woman Pooja (Didi) and how she helps sustain as many households as possible through ...