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Roy Morgan & EngageTV launch Connected TV postcode targeting April 29, 2021 10:44 A new partnership between Roy Morgan Research and Switch Digital’s Connected TV (CTV) platform EngageTV will offer postcode level targeting for advertisers in Australia. Roy Morgan’s Single Source consumer data will be integrated with EngageTV, marking the first time that marketers and agencies will be able to target audiences in specific postcodes. Now with Roy Morgan’s Single Source consumer data, which includes behavioural insights across industry sectors, Engage TV says it will offer greater addressab...

Roy Morgan Research EngageTV partners with Roy Morgan Country: Sydney 29 April, 2021: Roy Morgan Research and EngageTV announce today that they have partnered to integrate Roy Morgan’s Single Source consumer data with Switch Digital’s Connected TV platform, EngageTV. The exciting partnership will give marketers and agencies the ability to target thousands of audiences of interest on Connected Televisions, down to a postcode level. This means marketers no longer have to...