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BTS, IU, and More: Brand Reputation Rankings for Korean Singers in February Revealed

(Photo : BTS Twitter | IU Instagram | BLACKPINK Instagram)
On Saturday, Feb. 27, the Korean Brand Research Institute released their brand reputation rankings for South Korean singers in the month of February. Keep on reading to see who made the top ranks.
The Korean Brand Research Institute analyzed 123,421,789 pieces of big data concerning South Korean singers from Jan. 27 to Feb. 27, determining a singer's participation index, media index, communication index, and community index. Compared to the available 147,794,847 pieces of big data available for analysis in Jan., it decreased by 16.49%.
The brand reputation index determines consumer behavior. They analyze whether an artist has a positive or negative influence on consumer participation, a well as study their communication value, media volume, and community reception.

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