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An advert for Rimmel London has been banned for “playing on young girls’ insecurities about their appearance” by implying it is necessary to wear make-up to school to succeed.
The make-up advert for "back-to-school season" was found to play on young girls' insecurities and will not be allowed to appear again.
The Facebook advert featured a Love Islander and read "get ready to slay this back-to-school season".
The Facebook ad, seen on September 9, read: 'Get ready to slay this back-to-school season. Get 25% off Multi-Tasker Concealer and other Rimmel faves...'
Advert suggested that success at school was linked to wearing cosmetics, watchdog finds