Philippines' New Tourism Ad Draws Flak – The Diplomat
The advertisement, a showcase of the country’s new “Love the Philippines” slogan, contained stock photos from other countries.
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The advertisement, a showcase of the country’s new “Love the Philippines” slogan, contained stock photos from other countries.
Cebu biz chambers, tourism sector back DOT campaign
Senator Lito Lapid on Thursday suggested using a mix of the former and the latest tourism slogans for the Department of Tourism’s (DOT) new campaign.
DOT terminates the US$900,000 contract with ad agency DDB Philippines; critics blame the local government for the fourth such tourism campaign debacle to make headlines.
THE new tourism slogan “Love the Philippines” and its controversial video using stock footage of foreign sites, apparently made its debut in Cambodia, not in the Philippines. This was revealed by Indonesian Tourism and Creative Economy Minister Sandiaga Uno in an interview published by the Jakarta Globe on July 4,…