When your product makes health claims, but your brand ambassador suffers a heart attack | Marketing
Picture courtesy: BCCI.tv Last week, Sourav Ganguly, India cricketing legend and current president of the Board of Control for Cricket in India (BCCI), suffered a heart attack, leading to angioplasty treatment. While fans from every corner of the country wished ‘Dada’, as he’s fondly known, a speedy recovery, some others immediately got to work creating memes mocking Ganguly’s association with Adani Wilmar’s Fortune Rice Bran Oil. Several netizens took to social media to mock the veracity of Fortune’s claims around the oil aiding in boosting heart health. As a result, Fortune has ...
Source: campaignasia.com